Why Shop Innovation, Represented by Coffee Robots, Became a Hotspot at the 2020 China Business Leade
Time:
2020-12-07

On December 6, 2020 (19th) Annual Conference of Chinese Entrepreneurs was held in Beijing, with the theme of 'Business Up - New Stage, New Energy', hosted by China Entrepreneur Magazine. Hundreds of entrepreneurs gathered at the conference to discuss how entrepreneurs can play the role of a new force in the new development pattern and promote China's high-quality economic development.

Coffee robot: the beauty of stunning industrial design(1)

The 2020 neo-crowning epidemic is sweeping across the world, impacting the existing world economic landscape. As an important member of the global business sector, the growth of Chinese enterprises will influence the direction and trend of the global economy in the next decade.

One of the hotspots discussed at this year's China Business Leaders Annual Conference is 'droning'. Currently, with 5G sweeping across the world, the new economic landscape is changing. Trends are sweeping across all industries. The transformation of digital technology and traditional manufacturing is changing the simple relationship between production and consumption, with more agile and intelligent production systems that not only dramatically improve productivity, but also have the ability to be customized in real time, allowing future consumers to embrace a more personal and imaginative marketplace.

Coffee robot: the beauty of stunning industrial design(1)

cofe+Robot coffee kiosk at the Shanghai Qingpu Outlet.

When it comes to unmanned store innovation, stores represented by coffee robots became a hot topic of discussion among business leaders at the conference. From instant coffee represented by Nestle and Maxwell, to chain coffee represented by Starbucks and Costa, to boutique coffee represented by Blue Bottle Coffee. Each of these waves corresponds to the definition of coffee productization and channel function. However, the operation of traditional coffee shops is often accompanied by irregular customer flow and high labor and rental costs, while unmanned retail coffee requires less space, and can extend business hours to achieve unattended sales, which not only increases sales opportunities, but also significantly reduces labor and management costs.

Coffee robot: the beauty of stunning industrial design(1)

It is understood that the coffee robot COFE+ in Shanghai Zhongshan Park in front of the Dragon Dream is different from ordinary self-service coffee vending machine, it is a set of freshly ground, extraction, ice, stirring, playing milk flower, buckle cover and a series of complex operations in one intelligent unmanned coffee kiosk. After ordering on the iPad, there are more than 50 flavors of coffee, latte, milk, chocolate, milk tea, matcha drinks for everyone to choose from, as well as cold, hot, iced, sugar-free, less sugar, standard sugar, multi-sugar and other personalized services, and even each kind of ingredients can be accurate to the gram, completely solving the stubborn problem of traditional physical coffee shops where baristas are prone to make mistakes in memorizing recipes.

Coffee robot: the beauty of stunning industrial design(1)

According to the survey, most of the consumer groups of coffee are the post-80s and post-90s. These young consumers like to try new things and pay attention to the experience of the consumption end, and the way of unmanned retail coffee just caters to the consumption habits of these people. The advantage of unmanned retail coffee is that it saves users' time, facilitates access to goods, and enables consumers to get rid of the trouble of waiting in line for a long time to pay the bill and obtain goods quickly through efficient intelligent settlement.

Coffee robot: the beauty of stunning industrial design(1)

At the same time, with the support of the Internet of Things and artificial intelligence technology, the device regularly purifies, cleans and removes dust, and intelligently disinfects and sterilizes at high temperatures, and the whole process is automated, displaying temperature, humidity and air index in real time. The COFE+ coffee robot has been launched in the first generation in 18 years and is now in its fourth generation.

Coffee robot: the beauty of stunning industrial design(1)

Compared to Starbucks, which is closing stores, and Luckin Coffee, which is losing money, COFE+ Robot Kiosks showcase a model for the future of coffee shops, a prototype of the droning economy. Coffee robots meet the development of the times and constantly enhance innovation. It is believed that with smart retailing becoming more and more powerful, the model of COFE+ unmanned coffee shop will appear in other industries successively, and an era of unmanned stores is coming.