Building a post-epidemic smart life, the era of coffee robots may be closer than imagined
Time:
2021-01-08

What will be the next hot sector in 2021? Robots are coming into the spotlight in the wake of last year's outbreak, leading to a huge increase in demand for 'no-touch' robots, and 2020 is a rare period of growth for the industry. Robots will have the opportunity to be used in a wide range of scenarios, even on the front lines of the epidemic in Wuhan. The development of the robotics industry was mentioned several times during last year's two sessions, and the establishment of a normal standard system for robots was also proposed, while the commercial launch of 5G also gave rise to the arrival of the 'AI + 5G' windfall.


In the wake of the epidemic, the value of service robots has come to the fore, allowing people to see the value of applications in more scenarios. The development of the robotics industry is becoming more diversified and more grounded, and the future of the industry is very promising.

Coffee consumption migrates to new channels

It is almost an open secret that offline coffee shops are having a hard time making it. Under the impact of the epidemic, offline brick-and-mortar shops, which were already difficult to make a profit, are even worse. in 2020, the closure rate of the coffee service industry reached 83.3%. Whether senior players or old brands, none were spared.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


But at the same time, the need for convenience in buying coffee under the epidemic has come to the fore, and some consumers who want freshly ground coffee but can't drink it have to take other ways to meet their needs. Data shows that 45.3% and 17.9% of consumers increased their consumption of instant coffee and canned coffee respectively during the epidemic.


More importantly, the epidemic pushed the coffee industry to go online, with retail formats and takeaway coffee becoming transitional options. Such changes have accelerated the launch of retail coffee products and the development of coffee robot brands.

Coffee robots lead the future of smart living

In general, to open a cafe in the north, labour costs are around 25% to 30%, rent costs around 25%, operation and management, depreciation and wear and tear costs around 15%, the average cafe barely breaks even, and if you count the owner's salary, there is a high probability of losing money.


So the coffee market is quietly undergoing some changes in the past few years. The rise of light coffee and fast food coffee shops, many domestic users coffee consumption scene is shifting from refinement to convenience and mass, convenience stores, office buildings, takeaway, through a variety of channels and the layout of the consumption scene, so that the matter of drinking coffee becomes more and more convenient.


People who buy coffee are also changing their consumption habits, from the initial 'fresh consumption' represented by instant coffee to 'identity consumption' represented by Starbucks, to the 'habitual consumption' that the public is accustomed to.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined



When it comes to robots that make coffee, a robot coffee kiosk COFE+ near the exit of Shanghai's Zhongshan Park and West Yan'an Road underground stations has become a recent media sensation.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


Unlike traditional brick-and-mortar coffee shops, the COFE+ robotic coffee kiosk covers an area of less than 2.35 square metres and sells freshly ground coffee on the spot, just like an unmanned cafe. Opening hours are extended by one time, providing 24/7 service. Consumers can pay for their orders via mobile phones, and after placing an order, the coffee beans in the transparent bin will start to be freshly ground, extracted, freshly frothed and dripping with syrup ......30 seconds-1 minute, and a cup of fragrant and overflowing coffee will be ready.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


Meanwhile, the robot coffee kiosk has several varieties of coffee, including American and French Oreos, but also complex rose and lychee lattes, Middle Eastern mocha chinos, and drinks such as matcha lattes and hot chocolates, with more than 50 varieties. Moreover, COFE+ can also provide two types of coffee beans, 100% Arabica and 100% organic, two cup sizes for hot and iced drinks, two types of hot/iced temperatures, and personalised customisation services such as no sugar and less sugar, more ice and less ice, and adding powder and granules, which can be achieved by preserving pure milk, making ice instantly, creative toppings, mixing and shaking, and making drinks in layers.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


In addition, through the self-service code placing system and back office, the coffee robot can also count shop sales, customer preferences, membership management, equipment testing, etc., and achieve accurate marketing through big data, which can greatly improve operational efficiency and get twice the result with half the effort compared to traditional shops.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


The fully enclosed aseptic environment, fully transparent production process and zero-touch consumption mode throughout the whole process have allowed consumers to put down their worries at a time when the epidemic is not yet over. After tasting, consumers have said that the coffee made by this COFE+ robot coffee kiosk is comparable in taste to professional baristas, and is exceptionally affordable, with the lowest cup of coffee costing only RMB 9.9, while the same coffee is generally priced at more than RMB 30 in branded shops.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


The COFE+ unmanned coffee kiosk has so far declared more than 50 domestic and international patents, making it a leader in the industry, and is continuing to upgrade and iterate on technology, with version 5.0 expected to be launched this year.


Building a post-epidemic smart life, the era of coffee robots may be closer than imagined


Regardless of how the external environment changes and how the industry changes, what can be confirmed is that, at a time when intelligent retail is becoming more and more powerful, the model of unmanned coffee shops COFE+ will appear in other industries one after another, an era of unmanned shops is coming, and the next decade is likely to be the windfall period of the unmanned economy.