COSTA coffee is closed in many places, is the real economy really going down?
Time:
2020-11-02

In recent years, Shangdao Coffee has been difficult to find, and even the coffee shops have been closed. Starbucks has encountered a nemesis. Luckin is very unfortunate... Since the epidemic raged this year, the coffee market has suffered even night rains, and physical coffee shops have suffered a head start. The ups and downs have intensified. In Beijing alone, 50% of physical coffee shops have closed...


COSTA咖啡多地关店,实体经济真在走下坡路吗?


Due to the decrease in store traffic, the old British coffee chain Costa has now joined the 'camp' of closing stores. At present, the number of COSTA stores in many cities in China accounts for about 10% of the stores nationwide. Among them, Qingdao stores have all closed. The crisis of physical stores has intensified, and many traditional coffee shop practitioners have shouted: Where is the way forward?

COSTA咖啡多地关店,实体经济真在走下坡路吗?



The last straw that crushes physical coffee shops

According to relevant data, starting from 2019, 70% of physical coffee shops have been in a dilemma of loss and unprofitability. The reason is that year-on-year high labor costs, pressure on rents, and continuous rise in raw materials, water, electricity and coal prices have led to physical coffee. Store profits are declining.


Nowadays, traditional physical coffee shops in the Chinese market generally encounter five major pain points: 1) the only-child generation is unwilling to engage in the service industry, resulting in unstable personnel and unstable quality; 2) heavy dependence on people, resulting in difficult management, poor service, It is difficult to regulate; 3) Shops are in short supply, golden spots are more scarce, site selection is difficult, and investment risks are high; 4) The eight-hour work system and strict labor laws result in limited business hours for shops; 5) Water, electricity, and communications It is difficult to supervise food products, and the loss of leakage is large. Faced with these business pain points, physical coffee shop operators can only shake their heads and sigh.

The above factors work together to become the last straw to crush the physical coffee shop. Physical coffee shops are walking on thin ice and are experiencing a new wave of upgrading. How to accelerate business transformation and use services and products to get the audience's payment to support the company's long-term development is a challenge that physical coffee shops must face.


Technological innovation needs to adapt to the environment of the times

With the gradual maturity of emerging artificial intelligence technologies, the 'unmanned economy', 'home economy' and 'online economy' that reduce labor costs and focus on consumer experience are favored by more and more consumers. New economic and new industries such as artificial intelligence and smart manufacturing will soon arrive, and technological innovation needs to be more adapted to the environment of the times.


COSTA咖啡多地关店,实体经济真在走下坡路吗?


In an unmanned coffee kiosk covering an area of 2.5 square meters, a robot is moving a flexible robotic arm to work. It is surrounded by various small appliances and auxiliary materials. Consumers can place an order through mobile payment. After placing the order, the coffee beans in the transparent warehouse will begin to be ground and extracted.


This robotic arm can accurately find the location of the raw materials, grab the auxiliary materials, add syrup, froth the milk, and shake the coffee... In less than a minute, it can present a cup of coffee with the same appearance and taste as the market brand coffee shop. In front of consumers.


Innovative coffee selling methods, completely different experience from the past, and satisfactory taste prices attract hundreds of consumers to stop and buy every day. According to the person in charge of Shanghai Hedong Robot Technology Co., Ltd., the inventor of the robot coffee kiosk COFE+, there are many varieties of coffee in this coffee kiosk, including American and French Ole, as well as complex rose lychee latte and Middle Eastern mocha There are more than 50 kinds of drinks such as matcha latte and hot chocolate, and the price of each cup of coffee is only 9.9 yuan.


The emergence of unmanned shops meets the needs of young people for impulsive consumption, fragmented consumption, and 24-hour consumption. The next development direction of the physical coffee industry is the hybridization and integration of artificial intelligence, Internet of Things, the Internet, automation, and food technology, thereby evolving a new generation of unmanned coffee bars, unmanned cafes... Years of technological progress, more and more research and development The more mature, the more prominent the comparative advantage. In particular, unmanned retail has extended its business hours to 24 hours. Accurate big data analysis, accurate decision-making on deployment scenarios, convenient human and property management, nearly zero manpower requirements, low-cost operation and maintenance, and profitability are all With the incomparable advantages of traditional physical stores, the evolution of physical coffee shops to the unmanned stage is precisely the inevitable economic metabolism and the result of industrial evolution.


In the foreseeable future, batches of 'unmanned industries' will appear in our lives. The robot coffee kiosk COFE+ will truly step on the track. Through technological innovation and model innovation, it is expected to become the next coffee industry. Unicorn.