The catering industry enters the golden nine and silver ten, how can coffee robots seize the opportu

On September 17, the person in charge of the Department of Consumption Promotion of the Ministry of Commerce stated that China’s epidemic prevention and control has achieved major strategic results, and the consumer market has entered the 'Golden Nine, Silver and Ten' consumption season. With the 'six stability' and 'six guarantees' policy and normalization The epidemic prevention and control measures continue to be implemented and detailed, a series of consumer promotion activities and measures are in-depth organized and implemented, market sentiment has steadily rebounded, commercial order has been fully restored, consumption potential has been continuously supplemented and released, and the momentum of consumption recovery has been further consolidated.


In addition, the China Culinary Association also believes that the catering market continues to pick up, but the international environment is more variable, and the recovery and development of the catering market still faces difficulties and challenges. In the next stage, catering companies should continue to normalize various epidemic prevention work, strengthen self-inspection of food safety in key links, and actively participate in the 2020 National Consumption Promotion Month activities. At the same time, they need to consciously incorporate strict economy into the entire process of catering production, processing, and service. , Save the whole process, avoid waste, and prevent and control 'waste on the tip of the tongue' to the greatest extent.

'Unmanned' is becoming a trend

At present, 5G is sweeping the world and the new economic structure is changing. With the support of mobile Internet, big data, artificial intelligence, virtual reality and other technologies, 'unmanned' is becoming a trend and sweeping all walks of life, digital technology and tradition The transformation of the manufacturing industry is changing the pure relationship between production and consumption. A more agile and intelligent production system not only greatly improves production efficiency, but also has real-time customization capabilities, allowing future consumers to embrace a more personalized , A more imaginative market environment.

From instant coffee represented by Nescafe and Maxwell, to chain coffee represented by Starbucks and COSTA, to specialty coffee represented by Blue Bottle Coffee. Each wave corresponds to the definition of coffee productization and channel functions. However, the operation of traditional coffee shops is often accompanied by factors such as unfixed passenger flow and high labor rental costs. Unmanned retail coffee requires less space, and can extend business hours and achieve unattended sales, which can not only increase Sales opportunities can also greatly reduce labor and management costs.

The era of smart coffee is coming

According to the survey, the majority of coffee consumer groups are born in the 80s and 90s. These young consumers like to try new things and pay attention to the consumer experience, and the way of unmanned retail coffee caters to the consumption habits of these people. The advantages of unmanned retailing also lie in the ability to save users' time, convenient access to goods, and efficient intelligent settlement methods, allowing consumers to get rid of the trouble of long queues to order and pay and quickly obtain goods.


Intelligent coffee kiosk COFE+ is different from ordinary self-service coffee vending machines. It is an intelligent unmanned coffee kiosk that integrates a series of complex operations such as fresh grinding, extraction, ice making, stirring, milking, capping and so on. After ordering on the ipad, there are more than 50 flavors of coffee, latte, milk, chocolate, milk tea, matcha drinks for everyone to choose from, as well as cold, hot, ice, no sugar, less sugar, standard sugar, and polysaccharides. Such as a variety of personalized services, and even each addition can be accurate to the gram, which completely solves the stubborn problem of traditional physical coffee shops that the barista’s memorization formula is prone to errors.

At the same time, the robot coffee kiosk COFE+ can provide 100% Arabica and 100% organic coffee beans, two cups of hot and iced drinks, two types of hot and ice temperatures, as well as no sugar and less sugar, more ice and less ice, Personalized customization services such as adding powder and granules can realize fresh-keeping pure milk, instant ice making, creative toppings, mixing and shaking, and layered beverage production. It not only breaks the situation of limited production technology, but also solves the six major pain points of traditional physical coffee shops, such as irregular management, unstable quality, difficulty in changing locations, limited business hours, scarce shopping space, and unstable personnel.


COFE+ field staff also confirmed in an interview that COFE+ unmanned coffee kiosk has applied for more than 50 international patents so far, ranking the industry leader, and is continuing to upgrade its technology. It is expected that version 5.0 will be released by the end of 2020. COFE+ is independently developed by Shanghai Hedong Robot Company. The core members are composed of more than 30 overseas returnees with doctors and masters, all from Huawei, Chinese Academy of Sciences, Sany Heavy Industry and other leading technology companies.

A business owner who is also engaged in smart retail commented: 'The robot coffee kiosk COFE+ model is very good. It is the prototype of the future unmanned store. As a colleague, I am very happy to see that our country’s enterprises can create such an achievement. The smart retail industry is proud of it.'

Compared with Starbucks, which keeps shutting down stores, and Ruixing, which keeps losing money, COFE+ robot coffee kiosk shows a model of future coffee shops, a prototype of an unmanned economy. Entering the 'golden nine silver ten' consumption season, coffee robots cater to the development of the times and continue to strengthen innovation. I believe that at the time when smart retail is becoming more and more powerful, the COFE+ model of unmanned coffee shops will continue to appear in other industries. An era of unmanned stores is coming, and the next decade is likely to be a period of unmanned economy.