36氪-Multi-flavor customized freshly ground coffee, "COFE+" robot coffee kiosk wants to benchmark phy
Time:
2020-11-05

From the perspective of the domestic coffee market, the annual growth rate is as high as 15%. The market size in 2020 is about 30 million yuan, and it is expected to exceed one trillion by 2023. The coffee market has a promising future. However, physical coffee shops are limited by costs such as raw materials, labor, and rent. The price threshold for freshly ground coffee is above 15 yuan. 36 Krypton recently realized that COFE+ wants to use robot coffee kiosks to change the cost structure, and use quality coffee to fill 10-15 yuan The price range.


COFE+ was established in 2018. In November 2019, it iteratively launched version 3.0 of the robot coffee kiosk, which supports the production of 300 cups of coffee at one time. It has participated in the CIIE and the 2019 World Artificial Intelligence Conference, and was invited by the Shanghai People’s Congress and the Chinese People’s Political Consultative Conference to participate in the two sessions. In July 2020, COFE+ launched version 4.0, which supports more functions such as multi-flavor personalized customization and parallel production.


36氪-多口味定制化现磨咖啡,「COFE+」机器人咖啡亭想对标实体咖啡店



COFE+ founder Han Feizi said that compared to traditional physical coffee shops, they face high staff costs, unstable quality, high risk of relocation, short business hours, and high rent costs. The advantages of COFE+ robot coffee kiosks are low labor, low rent, and low energy. Consumption, low cost, low risk and high product quality:


■ On the model, the COFE+ robot coffee kiosk occupies an area of about 2.35 square meters, which is convenient to move and transport, faster to open stores, and to cover a wider range of outlets. It has a high degree of flexibility in site selection;

■ In terms of products, there are 50+ SKUs of coffee, chocolate, milk tea, and matcha, and provide 100% Arabica and 100% organic coffee beans, two cup types of hot drink/ice drink, and three types of hot/warm/ice Personalized customization of temperature, sugar or no sugar, thickening and lightening, de-icing and more ice, toppings, etc. The average production speed is about 50 seconds;

■ In terms of time limit, COFE+ can be open 24 hours a day, in line with the current trend of morning life and night economy, and fills the vacancy in the two time periods before and after the opening of physical coffee shops.


At the same time, the biggest technical barrier of the COFE+ robot coffee kiosk lies in the craftsmanship. Currently, it supports functions such as freshly ground coffee, styling garland, powder and sauce, instant ice making, and automatic lid closure. In addition, with the support of the Internet of Things and artificial intelligence technology, the coffee kiosk supports regular automatic cleaning and high-temperature disinfection, real-time display of temperature, humidity and air index, reducing manual intervention and sanitary hazards, and only 30 minutes of operation and maintenance replenishment are required every day.


36氪-多口味定制化现磨咖啡,「COFE+」机器人咖啡亭想对标实体咖啡店


At present, COFE+ has put dozens of robot coffee kiosks in Shanghai shopping malls, office buildings, hospitals, subways, industrial parks, etc. The raw materials such as fresh milk and coffee beans come from Fortune 500 suppliers, and the average sales price is 9.9 yuan-14.9 yuan Not waiting.


From COFE+'s point of view, the demand for coffee take and go accounts for more than half, and the robot coffee kiosk can more easily meet the customer groups with fast-paced lives, requirements for time and distance, and requirements for cost performance. In the test, the team found that nearly 50% of sales were contributed by old customers, and those innovative consumers who pursued new things contributed 20% of the repurchase rate. At the same time, due to the technology and stylish design of the coffee kiosk, the team found that most users would stop or take pictures when passing by the coffee kiosk, and the product feedback was also good.


Furthermore, COFE+ plans to expand machine launches through direct sales, cooperative joint ventures, franchising, export, and key customer customization. At present, COFE+ has been open to franchise in Shanghai. Franchisees invest equipment and franchise costs in the early stage, and COFE+ provides raw materials and operation and maintenance services. The investment payback period is about 8 months under 200 cups a day. At the same time, the team believes that coffee is a necessity in markets such as Europe, America, Japan, South Korea, and the potential market prospects are good. It is expected to enter overseas markets this year.


In the view of founder Han Feizi, the robot coffee kiosk COFE+ is technically a new species, new format, and new model. It is a popular cafe in the next ten years, but it satisfies the extensive unmet needs of consumers. As for the problem of unsuitability, just like the gradual and continuous shift from offline to online that year, it is easy to change through market education. Artificial intelligence liberates manpower, the Internet of things liberates equipment, and the Internet liberates time and space. Compared with physical coffee shops, robot coffee kiosks not only change the cost structure, save labor, water and telephone bills, waste and other expenses, but also conform to the use of technology in the service industry. Humanized to improve the trend of standardization, stability, 24-hour service, and excellent product parity.


In terms of the team, the COFE+ team size is about 50 people, most of whom graduated from overseas universities, Fudan, Tongji and Chinese Academy of Sciences or from Huawei, Sany Heavy Industry, University of Science and Technology and other companies, with Internet, artificial intelligence, Internet of things, physical chain Business experience. The founders Han Feizi, Zhang Wei, and Luke Sun are all serial entrepreneurs with rich experience in the beverage chain industry, artificial intelligence industry, and smart manufacturing.


Currently, COFE+ is in contact with a number of investment institutions, and a new round of financing is underway.


Original link: https://36kr.com/p/933814988884358